Experiencing the ‘beat of easy’  

Ericsson is a global leader in mobile networks and 5G. Every year they participate in Mobile World Congress in Barcelona, to promote thought leadership, meet customers and sell innovative new products. 

The 6000sqm space was carefully designed to guide visitors on a seamless journey, communicating Ericsson’s brand values at every corner. 

I worked closely with a team of directors, designers, builders and producers to craft various digital and physical touch-points, customer engagements, branded spaces and communications. I had the opportunity to lead the navigational design and strategy throughout the space that helped direct visitors to the various facilities like restaurants, cafes, and meeting rooms.