Brand identity for a craft focussed business

The brand is built around emphasising the beauty found in traditional upholstery methods, including the everyday tools and practises involved in the process.

I designed a custom ‘S’ logo mark, based on the ‘eight-way hand tied spring’, which is often considered to be the spring of choice for high-quality furniture. To complement this logo form, I created a set of icons to represent the various tools and practises, to be used in a playful, expressive way in various applications.